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Kickstarter: The Worst 30 Days of my Life February 19, 2016

 

I mentioned in an earlier post that I would write about our “lessons learned” running our first Kickstarter campaign.

Well, without further ado, here are the top 3 lessons Gin and I both agreed were the best to share:

  1. Don’t.
  2. Don’t.
  3. Running a Kickstarter campaign is a LOT of work.

The Campaign becomes your LIFE. So make sure you have time for it over the next 30 days. Don’t plan anything! Nobody mentions just how wrapped up you get with checking your email, checking your campaign page, writing emails (then criticizing and editing your emails over and over and over again), figuring out what to say in social media announcements (and criticizing and editing that), banner ideas, kickstarter updates and videos… the list goes on.

You have to be comfortable asking for money.  Let’s face it.  Asking for money is the worst. It was my least favorite part about this whole experience. It’s one thing if you have a huge fan base with thousands of followers who are eager to see your next film. Or if you have investors knocking down your door to be a part of your next production.  But we don’t.  Not yet. So we had to rely on friends and family who know us, enjoy our work, and know that we accomplish and deliver what we say we are going to do. I cannot express how deeply I appreciate and love everyone who donated, shared, and encouraged what Gin and I set out to accomplish. Having their support meant the world to us, and we won’t forget it.

Build hype months in advance.  This was something we weren’t so great at. We had the story and we were excited about filming, but we didn’t really share it with anyone before the campaign launch. Not that we didn’t want people to know, I just don’t think it’s in either of our personalities. Talk about the project with your friends and family, and include the ones who are interested in helping in any future meetings or discussions. Then, throw a launch party!

Find an Angel Investor.  Not gonna lie, I had no idea what the heck this even meant or how to go about finding one. But people kept saying this to us. When I figure out how to find an “Angel Investor” I will let you know.

Don’t launch around the Holidays. Okay. This wasn’t a lesson we needed to learn.  We were well aware that this was not the best time to launch. But given our time frame, we felt like we had no choice. It is what it is, and we took it one day at a time to make it work.

Would we do it again? Probably… But not anytime soon.

Alex

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